91% of Americans have and use cell phones according to the CTIA-Wire Association, and these phones are rapidly evolving.  Smart phones, such as the Droid and iPhone, are poised to capture half of the cell phone market by Christmas this year and with the proliferation of ways to integrate with all of these phones, businesses are looking for unique ways to reach and hold the attention of new and returning customers.  This panel will discuss marketing through two increasingly popular methods - smart phone applications and text messaging.  Panelists Gregg Wheeler from Solstice Consulting and Dick Larkin and Karuna Talwar from American Marketing & Publishing LLC will discuss the possibilities for these types of marketing and take questions from the audience.

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