By 2020, 80% of Internet traffic will be video based. Video content has exploded across all the major social media platforms and YouTube has staked its claim as the2nd largest search engine, Google being #1. Our three-part series will teach you how to take advantage of this powerful phenomenon and leverage YouTube to drive customers to your business. Part 1 - Creating Your Business YouTube Channel Learn how to set up a YouTube channel that will help grow your business. You will be provided step by step instruction on how to create your YouTube account and optimize your channel for better search and discovery. You’ll also learn essential strategies for channel creation, how to design artwork and share tips for using YouTube cards and captions. Part 2 - Producing Exciting YouTube Content Discover business and technical aspects of posting YouTube content. The workshop will help define your target audience and set goals for your channel. We will also cover basic video production techniques for pre-recorded and live video, introduce editing platforms and encode, and upload videos to YouTube. Part 3 - Reaching Your Audience Learn how to build up your subscriber base and convert clicks into action or commerce. Discover how to define key performance indicators that matter to your business and use channel analytics to gain insights into your channel and individual videos to reach your goals and get results.