The Inclusive Pop Up Shop (I-POP) is a one-day-only bricks-and-mortar pop-up shop featuring a diversity of local Lake County vendors. I-POP helps expand the networks and customer base of under-resourced and marginalized entrepreneurs, including but not limited to black, Latinx/Hispanic, LGBTQIA, and women-led businesses. This inclusive retail experience is a joint venture with the Entrepreneurship and Innovation Program at Lake Forest College.